SAN FRANCISCO (CelebrityAccess) — Secondary ticketing marketplace StubHub announced a slate of new features, including dynamic ticket pricing.

According to StubHub, dynamic pricing allows ticket listings to automatically adjust the price to match similar tickets on the market, allowing users to avoid being undercut and eliminating the need to constantly manually adjust prices.

According to StubHub, the new pricing feature is based on almost 20 years of historic data based on the live market and historical ticket price information.

“As a concertgoer and StubHub customer, I felt our fans’ pain about the guesswork and constant maintenance that goes into effectively pricing a ticket to sell,” said Raj De, Technical Product Manager for StubHub sellers. “Pricing Assistant solves a major frustration for sellers that now makes selling your ticket at a competitive price seamless.”

StubHub also announced the debut of a ‘sell it now’ feature that allows would-be concert goers to bid on event tickets and matches tickets for sale through the feature with the buyer.

Ticket sellers can then choose to take the offer or decline and list the tickets in a more traditional secondary market sale.

“By adding Pricing Assistant and Sell It Now to our range of seller tools, StubHub now offers an option for any fan who wants to sell their ticket,” said Neal McSherry, Group Product Manager at StubHub. “With the wealth of data that informs these tools, they’re the sharpest in the industry, and will only get smarter as we add more and more event history to our data repository.”

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